Neoedge to Showcase Telecom ARPU Growth Strategies

News Release:

For Immediate Release

Singapore, Singapore 18, 2010 – The Telecom Training Workshop features the Founder & CEO of Infinita, Japan. Trainer Kei Shimada is an experienced telecom expert and internationally known for his contribution in the Telco Industry. This extensive workshop is relevant to all players in the Mobile Ecosystem. Whether one is just getting started, managing a big team, planning the next telecom strategy, or is deep into implementation, tactics and campaigns, you’ll get the knowledge, ideas and contacts needed to help boost Mobile ARPU & Customer Loyalty programs and take them to the next level.

Kei pointed out, “The topics that were incorporated in the agenda of the workshop are far advanced than people think and to better understand these concepts, it takes time, planning, passion and patience to get the type of ARPU growing strategies into place.”

“There is a wide scope of growth possibilities that the telecom players can realistically enjoy. The upcoming Telecom Training in Dubai is going to be three days of educational sessions, major business case presentations, networking activities and fun.”

The overwhelming wealth of mobile content and wisdom from an advance market perspective should not be missed. All the innovative telecom services and technologies to be presented at the workshop will be pertinent inspirations that the businesses need to thrive in the ecosystem’s fast-paced changing environment. This happens October 4^th-6^th at Traders Hotel Dubai, UAE.

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© Neoedge Pte. Ltd, TELECOMS & IT, 2010

About the Venue:

The Telecom Training Workshop will be held in the Traders Hotel Dubai, United Arab Emirates. The venue is ideally placed for visits and close to Dubai’s Deira Business Centre. It is Dubai’s traditional commercial and shopping district. Other attractions nearby include Dubai International Convention Centre, Emirates Towers and the modern skyscrapers which stand alongside the mosques and wind towers of Old Dubai. The hotel is located within 15 minutes from Dubai International Airport.

About Neoedge:

Neoedge is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge www.neo-edge.com

Headquartered in Singapore with Rep Office in Beijing, Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc.

For more information contact:

Eugene Azucena

Marketing Manager – Telecoms, IT and Strategic Management

Neoedge Pte. Ltd

DID: +65 6557 9185 FAX: +65 6557 9188

eugene@neo-edge.com

Hot Topics To be Deliberated at Upcoming Increasing ARPU & Customer Loyalty Through Innovative Telecom Services Training Workshop

INFINITA Founder and CEO Kei Shimada told the Telecommentary’s blog that there will be several Case Studies covered at this year’s Increasing ARPU & Customer Loyalty Through Innovative Telecom Services. Kei will lead the three-day Telecom Training Workshop in Dubai, UAE on the 4^th-6^th October.

In the interactive group sessions, several business cases and approaches on increasing ARPU and Customer Loyalty will be tackled such as:

>> An International Food Chain’s NFC based Coupon Redeeming  System

>> A Giant Mobile Network Operator’s Paid Mobile TV Service

>> A Global Advertising Agency’s Mobile Coupon and Advertisement Augmented Reality App

For each of these innovative case studies, the workshop will identify the objective of the campaign, the tools and strategies deployed, the key learning points, major challenges and the market impact and implications to ARPU and Customer Loyalty. These are actual business cases from the world’s best companies that our Workshop Leader has worked with.

The workshop will also cover important components of mobile industry and its ecosystem to help participants further understand the true potential of a high growth potential market. Hot topics included are:

• Mobile Advertisement
• Mobile Marketing
• Mobile Content Services
• Enabling Technology
• Carrier Strategies

The knowledge and expertise of our Workshop Leader combined with actual business cases should help participants truly understand the current state of the mobile Industry and its potentiality in terms of boosting the mobile ARPU and Customer Loyalty.

“Surely, the workshop will be buzzing with talks of new technologies and services that help make raise mobile ARPU and strengthen customer loyalty” said Kei. “While the economy is starting to slowly recover, the mobile industry has changed their priorities for the long-term. It’s still important to keep quality while lowering cost, and now is the time to focus more on increasing ARPU and engaging customer loyalty to help effectively tailor each service and deliver a strong ROI.”

The last day of the Telecom Training Workshop, Wednesday, October 6, will conclude by having each group choose two people from their team to explain their new products and services they’ve created with the learnings from the session. This process will help participants understand the very tools and strategies they would need to identify ways to increase their Mobile ARPU and Customer Loyalty. This will engage the groups to discuss on their strategic competitive advantages. Before the final networking sessions, the groups will have Q&A sessions with the other participants in order to test the durability of their ideas.

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About Infinita:

Infinita was founded in 2005. Originally specializing in technical development and production of mobile and cross-platform websites and applications for the Japanese market, the company has since expanded its services to deliver market intelligence and research, providing in-depth analysis from one of the world’s hotbeds of technological innovation, and likewise bringing international mobile know-how to the Japanese market. http://www.infinita.co.jp

About Neoedge:

Neoedge is a top-notch business media and consulting company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities.

Neoedge is headquartered in Singapore with Rep Office in Beijing. Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc. http://www.neo-edge.com

TMC partners with a Telecom Training Workshop Course in Dubai

4, 5 & 6 October | Traders Hotel Dubai, UAE

“INCREASING ARPU & CUSTOMER LOYALTY THROUGH INNOVATIVE TELECOM SERVICES” 4,5 & 6 OCTOBER 2010 | Traders Hotel Dubai, UAE

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