The Loyalty Leap Hits Best-Seller Lists in First Week, Touting That Any Company can Win on Customer Intimacy

Book Debuts on New York Times, USA Today and Wall Street Journal Best-Seller Lists

NEW YORK (May 21, 2012) – Recognized throughout the loyalty-marketing industry for his success and expertise, it is no surprise that LoyaltyOne President and CEO Bryan Pearson has already landed on multiple best seller lists with his first book, The Loyalty Leap: Turning Customer Information into Customer Intimacy. The book ranked at No. 5, No. 3 and No. 10 on the New York Times, USA Today and Wall Street Journal non-fiction best-seller lists, respectively. It was the No. 2 book on the Wall Street Journal’s hardcover business book list. Officially launched Thursday, May 10, The Loyalty Leap is available in bookstores and online at Amazon.com (U.S. and Canada), Barnes & Noble, Indigo, Books-A-Million and Indiebound and is available for download on iTunes or Kindle.  Pearson says his original goal in publishing The Loyalty Leap was to “shift the conversation about customer data from the marketing department to the boardroom, and eventually to the front lines where the consumer lives.” And Pearson knows a thing or two about collecting and using customer data. His company operates the AIR MILES Reward Program, N. America’s leading coalition loyalty program with a 70 percent household penetration rate in Canada. For marketers, collecting data is relatively easy – what’s difficult is figuring out how to use data to the consumer’s advantage. In The Loyalty Leap, Pearson reveals exactly what leading companies like Shell Oil, Hilton, Best Buy and AIR MILES do with their data – and how they do it so effectively that their customers willingly share personal information to further benefit themselves. To learn more about The Loyalty Leap and see the preliminary reviews, visit www.pearson4loyalty.com.

About Bryan Pearson: With more than two decades experience developing meaningful customer relationships for some of the world’s leading companies, Bryan Pearson is an internationally recognized expert and author in the fields of enterprise loyalty and coalition marketing. As President of LoyaltyOne, a pioneer in loyalty strategies and measured marketing, he heads six global enterprises, leveraging the knowledge of 120 million customer relationships over 20 years to create relevant communications and enhanced shopper experiences. Bryan has been quoted in more than 150 news outlets, including The Wall Street Journal, Forbes, BusinessWeek, the Los Angeles Times, MSNBC and the Atlanta Journal-Constitution. He is a regular contributor to Retail Customer Experience, Customer Think, Creative Match and COLLOQUY and has been widely quoted in the Globe and Mail, the Vancouver Sun, National Post and Direct Marketing News. He blogs weekly at www.pearson4loyalty.com.

About LoyaltyOne:  LoyaltyOne is a global leader in developing customer insights and strategy, delivering loyalty and marketing programs, and implementing customer experience management solutions for Fortune 1000 clients around the world. LoyaltyOne’s unparalleled track record in the loyalty marketplace stems from its unique combination of pragmatic, hands-on experience and continuous thought leadership. LoyaltyOne has over 20 years history leveraging data-driven insights to develop and operate some of the world’s most effective loyalty programs and customer-centric solutions. These include the AIR MILES Reward Program, North America’s premier coalition loyalty program and a working partnership with Latin America’s leading coalition program, dotz. LoyaltyOne is also the equity partner of Direxions, a loyalty pioneer headquartered in India and the owner of COLLOQUY, a group dedicated to research, publishing and education for the global loyalty industry. LoyaltyOne is an Alliance Data company. For more information, visit www.loyalty.com.

Foremost experts on Loyalty to present at the upcoming 3rd Customer Loyalty Asia Programme & CRM Summit in Ho Chi Minh City, Vietnam

Ho Chi Minh City, Vietnam, 25 August 2011 — LoyaltyOne will be presenting at the 3^rd Customer Loyalty Asia Programme and CRM Summit on 26-29 September at the New World Hotel Saigon, Ho Chi Minh City, Vietnam.

3^rd Customer Loyalty Asia Program & CRM Summit is the largest gathering of Loyalty & CRM experts from various industries and this third instalment is dedicated to the emerging markets. Aside from meeting high-level practitioners in the event, learning the best practices and the exploration of global brands in the emerging markets, the delegates will be equipped with the current loyalty programs and CRM platforms available currently.

This year’s Silver Sponsor, LoyaltyOne, will not only present on their latest loyalty programs, but go beyond by holding a Pre-Conference Workshop on the 26^th September, entitled, “Tapping the Loyalty Vein: Blueprinting, Implementing and Measuring a Solid Customer Relationship Strategy.” It will be led by no other than the experienced loyalty expert, Sol Zia, Senior Director at LoyaltyOne and Contributing Editor at Colloquy. This interactive workshop aims to explore and discuss on the development of loyalty understanding, building of mutually beneficial relationships through program preparation and real case studies that will lead to the learning of return on investment metrics for businesses.

On his article, “Putting a Loyalty Marketing Test & Measurement Plan Under the Microscope”, Sol Zia wrote, “While loyalty marketing is both art and science, practitioners who hope to demonstrate return-on-investment (ROI) to their executive teams must be scientists first and foremost. Before you roll out a new program or strategy across your enterprise, you must develop a sound testing and measurement system designed to prove the efficacy of your plan in a controlled environment. For ongoing initiatives, you test and measure to make sure that you’re meeting your corporate marketing objectives. If you aren’t, then you need to recalibrate your program or adjust your expectations. If you are, then it may be time to raise the bar higher.”

Come and see demonstrations in Loyalty & CRM space. Inspiring speakers like Scott Ray, VP International at LoyaltyOne will present on New Research: India’s Attitudes and Perceptions about Loyalty. The lineup of speakers will provide an interesting common platform and at the same time introduce, explain and debate the latest developments and trends both educational and industrial: The New Consumer Expectations in the 21st century, Generating Incremental Business, Examining the Channels and Cost of Communications, Customer Centric Strategies and making an impact through Real Time Loyalty Promotions & Campaigns, among others.

The 3^rd Customer Loyalty Asia Program & CRM Summit offers a platform where both developed and emerging market leaders can meet, share their particular experiences, and showcase concrete examples of technology solutions that have succeeded in their respective countries. This annual event also serves as an enabler to replicate solutions in light of the increasing demand for loyalty / partnership marketing solutions and the importance of value sharing. International experts will also present relevant experiences from countries outside of the continent to attract more new players to take part in discussing challenges and solutions in the field of Loyalty & CRM.

3^rd Customer Loyalty Asia Program & CRM Summit, organised by Neoedge in partnership with LoyaltyOne and Colloquy with support from the Loyalty Marketing Russia, Media Buzz Singapore, Mind Commerce, Customer Service Manager, LoyaltyMagazine.com, The Wise Marketer and CRMXchange.

–Ends—

Neoedge Pte. Ltd

Neoedge is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge www.neo-edge.com

Headquartered in Singapore with Rep Office in Beijing, Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Trinidad & Tobago, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc.

For more information contact:

Eugene Azucena, DID: +65 6557 9185, eugene@neo-edge.com

3^rd Customer Loyalty Asia Program & CRM Summit 2011, http://www.neo-edge.com/loyalty&crm2011

LoyaltyOne joins as Silver Sponsor of the 3rd Loyalty & CRM Summit 2011 in Vietnam

Neoedge Pte. Ltd today announced its Silver and Premier Media sponsors for Loyalty & CRM Summit 2011, the company’s annual Loyalty & CRM event, on it’s third year and this time it’s going to be in New World Hotel Saigon, Ho Chi Minh City, Vietnam. LoyaltyOne Consulting is this year’s Silver Sponsor while COLLOQUY is the Media Sponsor.

“LoyaltyOne has been our loyal event supporter and this year they again came on board as our Silver Sponsor while Colloquy to be our Media Sponsor and will once again ensure the networking and the learning aspects of the consortium of Loyalty & CRM experts will be maximised,” said Rekha Kaur, Conference Producer, Loyalty Events at Neoedge. “We have gathered world-class practitioners in the industry for three years in a row and this year will be our best one ever.”

Sponsorship Opportunities
As a sponsor, you position your company with a maximum level of exposure. There are various options on how you position your new products and meet your potential business partners.

Call for Sponsors and Exhibitors (Sample Options below)
>> Session Sponsors
>> Lanyard / Conference Badge Sponsor (Sole Sponsorship)
>> Delegate Stationery / Bag Sponsor (Sole Sponsorship)
>> Teas / Coffees Sponsors
>> Dinner Sponsor (Sole Sponsorship)
>> Conference Beer Reception / Cocktail Party (Sole Sponsorship)

If you would like to discuss any of the sponsorship opportunities or put together a custom-built sponsorship package, please contact:

nelson.zhu@neo-edge.com
Nelson Zhu, Senior Product Development Manager
Phone: +65 6557 9180
Fax: + 65 6557 9188

Silver Sponsor:

LoyaltyOne is a global provider of loyalty strategy and programs, customer analytics and relationship marketing services. Its roster of clients includes leading businesses and brands in multiple sectors such as retail, banking, manufacturing, government, natural resources and utilities. LoyaltyOne businesses include Canada’s AIR MILES Reward Program – North America’s premiere coalition loyalty program, COLLOQUY, Precima, LoyaltyOne Consulting and Direct Antidote. LoyaltyOne’s industry-leading Associates, practical experience and proven capabilities set the benchmark of thought leadership in the loyalty marketplace. Toronto-based LoyaltyOne is an Alliance Data company. For more than 30 years, Alliance Data has helped its clients build more profitable, more loyal relationships with their customers. For more information, visit www.loyalty.com.

Media Sponsor:

The Voice of the Loyalty Marketing Industry Since 1990

COLLOQUY comprises a collection of resources devoted to the global loyalty marketing industry. The flagship resources are COLLOQUY®, a magazine serving the loyalty marketing industry since 1990, Colloquy.com, the most comprehensive loyalty web site in the world, COLLOQUY’s Research and Educational divisions, and the COLLOQUY Network, a global network of consultants certified in COLLOQUY’s consulting methodology. Together they provide a worldwide audience of 30,000+ marketers with consulting, news, editorial, educational and research services across all industries and around the globe.

COLLOQUY services include Print, Online, Research and Educational Services. Be a COLLOQUY Network Partner NOW. http://www.colloquy.com/contact.asp