Hot Topics To be Deliberated at Upcoming Increasing ARPU & Customer Loyalty Through Innovative Telecom Services Training Workshop
INFINITA Founder and CEO Kei Shimada told the Telecommentary’s blog that there will be several Case Studies covered at this year’s Increasing ARPU & Customer Loyalty Through Innovative Telecom Services. Kei will lead the three-day Telecom Training Workshop in Dubai, UAE on the 4th-6th October.
In the interactive group sessions, several business cases and approaches on increasing ARPU and Customer Loyalty will be tackled such as:
>> An International Food Chain’s NFC based Coupon Redeeming System
>> A Giant Mobile Network Operator’s Paid Mobile TV Service
>> A Global Advertising Agency’s Mobile Coupon and Advertisement Augmented Reality App
For each of these innovative case studies, the workshop will identify the objective of the campaign, the tools and strategies deployed, the key learning points, major challenges and the market impact and implications to ARPU and Customer Loyalty. These are actual business cases from the world’s best companies that our Workshop Leader has worked with.
The workshop will also cover important components of mobile industry and its ecosystem to help participants further understand the true potential of a high growth potential market. Hot topics included are:
• Mobile Advertisement
• Mobile Marketing
• Mobile Content Services
• Enabling Technology
• Carrier Strategies
The knowledge and expertise of our Workshop Leader combined with actual business cases should help participants truly understand the current state of the mobile Industry and its potentiality in terms of boosting the mobile ARPU and Customer Loyalty.
“Surely, the workshop will be buzzing with talks of new technologies and services that help make raise mobile ARPU and strengthen customer loyalty” said Kei. “While the economy is starting to slowly recover, the mobile industry has changed their priorities for the long-term. It’s still important to keep quality while lowering cost, and now is the time to focus more on increasing ARPU and engaging customer loyalty to help effectively tailor each service and deliver a strong ROI.”
The last day of the Telecom Training Workshop, Wednesday, October 6, will conclude by having each group choose two people from their team to explain their new products and services they’ve created with the learnings from the session. This process will help participants understand the very tools and strategies they would need to identify ways to increase their Mobile ARPU and Customer Loyalty. This will engage the groups to discuss on their strategic competitive advantages. Before the final networking sessions, the groups will have Q&A sessions with the other participants in order to test the durability of their ideas.
-ENDS-
About Infinita:
Infinita was founded in 2005. Originally specializing in technical development and production of mobile and cross-platform websites and applications for the Japanese market, the company has since expanded its services to deliver market intelligence and research, providing in-depth analysis from one of the world’s hotbeds of technological innovation, and likewise bringing international mobile know-how to the Japanese market. http://www.infinita.co.jp
About Neoedge:
Neoedge is a top-notch business media and consulting company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities.
Neoedge is headquartered in Singapore with Rep Office in Beijing. Neoedge has been organising premier events all around the world including in Hamburg, Dubai, Accra, Johannesburg, Cape Town, Mumbai, Bangkok, Kuala Lumpur, Singapore, Perth, Manila, Hong Kong, Shenzhen and Shanghai etc. http://www.neo-edge.com
