Top Industry Sponsors and Major Loyalty Sector Patrons Converged at the Summit
Singapore, Singapore, 30 September 2010 – The year 2010 marks the 2nd Annual Loyalty & CRM Summit ASIA 2010. Neoedge Pte. Ltd has started the tradition last year with a great success at the heart of Asia – Shanghai, China. The summit features on customer relationship journeys, the latest practices on loyalty marketing and the future trends. This year’s summit took place on September 14, 15 and 16 in The Langham Yangtze Boutique in Shanghai, and with about 80 attendees, 4 top industry sponsors and several major industry patrons such as Taobao.com, Best Buy, UPS and Mastercard, et cetera. The conference was once again hailed a great success.
The Case of Coalition
The first session on September 15 (Wednesday) kicked off with the powerful think-arousing presentation on the Case of Coalition presentation delivered by Dave Battiston, Groupe Aeroplan’s Managing Director of International Retail Programmes who is an expert and innovator on the subject and practice. Dave emphasized that Loyalty spend in China and Japan set to grow to US$7bn and US$11bn respectively by 2015 and stressed that “loyalty marketing will increasingly challenge traditional marketing models & advertising expenditure within the retail arena.” In the end he convincingly analysed the rationales for Coalition Programme.
Dave also did a great job in chairing the Day One conference and moderating the Break-out Group Discussion and Panel Disucssion.
Meeting Change with Rewards, Recognition and Relevancy
Sol Zia, Contributing Editor for Colloquy and Senior Director at LoyaltyOne Consulting, in his presentation The Three Rs of Loyalty in a changing World – Meeting Change with Rewards, Recognition and Relevancy looked at how basic metrics, key performance indicators and benchmarks can be used for loyalty marketing and help improve CRM solutions. Sol also ably led the One-day Pre-Conference Workshop which ideally beefed up the summit. The workshop entitled: Surviving the Storm: Blueprinting, Implementing and Measuring a Sound Customer Relationship Strategy definitely paved the way to new trends, tactics and practices in loyalty programme and a testimony from one of the participants says, “a world class learning facilitator, with up to date, insightful program which has high implementation feasibility to corporate needs.”
Marzena Kowalowska, (GM for Asia Region – COMARCH) and her team mates were present at the summit and made the event even more active and high-profile. Comarch is an international leader in delivering solution services that reduces costs, improves performance and at the same time provides value to all areas of the business.
On Wednesday afternoon, after the Day 1 of the main conference, the Loyalty & CRM Summit 2010 attendees gathered for the Cocktail Reception which was made possible in cooperation with The Langham Yangtze Boutique. It was indeed an afternoon with the best selection of cocktails served and of course, a strong social and networking activity for all the delegates and speakers.
The second day of the conference started off on Thursday with a very inspiring Chairman’s Opening Address by Sol Zia, Contributing Editor for Colloquy and Senior Director at LoyaltyOne Consulting. Sol also did a review of the Highlights from the Day One of the Conference. This was followed by high-level presentations with each have a great take on Loyalty Programmes, CRM Campaigns and different approaches.
“Optimising the In-Store Shopping Experience” presentation by Koos Berkhout, Strategic Development Director, Groupe Aeroplan was focused on identifying and developing new solutions and initiatives on customer loyalty marketing systems which can be most effectively used for growth sustainability. Koos is also the founding member of Nectar, which is UK’s largest in terms of Customer Loyalty Programme.
Delegates felt the full benefit of the summit being located in the heart of China. Almost all the delegates were very appreciative of the impressive presentations and efforts of the organising committee from Neoedge.
About Neoedge:
Neoedge Pte. Ltd is a business media company that aims to serve the corporate world with integrity and excellence by providing cutting edge business intelligences and creating high value networking opportunities. Neoedge identifies pressing issues that the corporate world is facing. Neoedge events are developed based on careful and original research including extensive and direct interactions with potential participants in the market. Neoedge events are distinguished by delivering premier value to customers in a sustainable means. Neoedge is your long term corporate business partner. For more information about Neoedge visit www.neo-edge.com
For more information contact:
Eugene Azucena
Marketing Manager – Telecoms and Strategic Management
Neoedge Pte. Ltd
DID: +65 6557 9185 FAX: +65 6557 9188
eugene@neo-edge.com
