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6th Customer Loyalty Programme & CRM China Summit 2014 | 第六届客户忠诚计划及CRM中国峰会2014

6th Customer Loyalty Programme & CRM China Summit 2014 | 第六届客户忠诚计划及CRM中国峰会2014
Win the Competitive Market through Successful Customer Loyalty Programs and CRM amid New Dynamics such as Social Media

Main Conference 15-16 April 2014
Pre-conference Workshop 14 April 2014
Shanghai, China

第六届客户忠诚计划及CRM中国峰会2014
2014年4月14-16日
中国 上海 斯格威铂尔曼大酒店

新加坡纽恩杰Neoedge公司郑重宣布第六届客户忠诚计划及CRM中国峰会将于2014年4月15日至16日在上海举行。这次峰会讨论的议题将集中在蓬勃发展和快速变革的中国客户忠诚计划及CRM市场。目前中国的客户忠诚和CRM市场正经历前所未有的发展和变革, 同时呈现出巨大的潜在商机。任何国内及国际公司想要从中获得发展先机, 必须充分和准确了解当前市场的关键发展和挑战, 领会中国市场的客户忠诚计划和CRM的核心精要, 以制定和实施最适合本公司发展的客户忠诚计划和CRM策略。

认识到这样的迫切机遇与挑战, 新加坡纽恩杰Neoedge公司经过精准的第一手市场调查, 特此举办第六届客户忠诚计划及CRM中国峰会2014, 为国内外公司提供一个高效的交流平台, 讨论如何在快速变革的中国市场中发展客户忠诚计划和实施CRM策略,以协助企业在激烈的市场竞争中胜出。

客户忠诚计划及CRM中国峰会2014将结合真实案例来深入探讨以下关键市场议题:

• 客户洞察
• 客户体验管理和客户关系管理
• 社会化媒体与忠诚度及CRM的结合(Social Loyalty & CRM)
• 电子商务与CRM的结合(eCRM)
• 怎样利用社会化媒体来发展客户忠诚度,尤其是当社会化媒体本身也在快速发展时
• 怎样对客户的消费数据进行分析,以及基于数据分析的CRM模式
• CRM应该如何应用大数据做客户消费潜力挖掘
• 怎样通过新的渠道来与客户进行沟通,互动;什么渠道最适合
• 线上到线下商务模式(O2O)
• 联盟忠诚计划的利与弊
• 如何利用积分计划为忠诚度及CRM服务
• 怎样有效地平衡商户与会员之间的利益关系以致双赢
• 如何将国际通行的客户忠诚计划本土化,适应中国市场的发展
• 如何维系高端用户的客户忠诚度
• 客户忠诚度及CRM 活动项目管理
• 中小企业客户忠诚度及CRM策略
• 其它

峰会发言专家团由来自中国及国际最具成功或创新实践经验及最具行业代表性的公司高层组成.

峰会参会代表是来自银行金融,航空,酒店,汽车,信息技术,电信,电子商务,零售,餐饮,制造,药品医疗和快速消费品等主要行业的中国及国际公司的中高层管理和业务精英。

关于新加坡纽恩杰公司 (www.neo-edge.com):新加坡纽恩杰公司是一家独立,专业和高端的国际商务培训,媒体和咨询公司。纽恩杰公司的培训节目和会议分布在全球各地,包括新加坡,吉隆坡,曼谷,香港,上海,北京,深圳,孟买,杜拜,约翰内斯堡,阿克拉,里约热内卢,布宜诺斯艾利斯,西班牙港及汉堡等。我们已经过通过新加坡标新局(www.spring.gov.sg) 的严格检验并荣幸获得其授予的“新加坡品质保证”标签。

如果要了解有关2013峰会的详情,请点击2013峰会回顾:http://www.neo-edge.com/wp-content/uploads/4th_CLAP_2013_Post_Conference_report_zh.pdf

如果您要讨论有关赞助或合作事宜,请联络:

Nelson Zhu 朱先生

Head – Asia Business Development 亚洲市场业务发展主管
Tel: +65 6557 9180
Fax: +65 6557 9188
Email: nelson.zhu@neo-edge.com

EVENT LINK: http://www.neo-edge.com/loyalty&crm2014

6th Customer Loyalty Programme & CRM China Summit 2014
Main Conference 15-16 April 2014
Pre-conference Workshop 14 April 2014
Shanghai, China

Neoedge is proud to announce The 6th Customer Loyalty Programme and CRM China Summit 2014 to be held in Shanghai on 15-16 Apr 2014. The summit will focus on the flourishing and fast developing loyalty and CRM market in China. This market is currently undergoing unprecedented development and changes, at the same time showing huge potential business opportunities. Any domestic or international companies, who want to develop and implement successful customer loyalty programs and strategies in China, should be updated with fine understanding of the key market developments and challenges in China.
Recognizing this strong market demand, Neoedge is organizing The 6th Customer Loyalty Programme and CRM China Summit 2014 based on first-hand market research. This summit will provide relevant domestic and foreign companies an efficient and interactive platform for business intelligence gaining and networking.

The following key topics will be addressed in depth with Case Studies and Real Examples:

•Customer Insights
•Customer Experience Management and Customer Relationship Management;
•Integration of Social Media and Loyalty & CRM;
•Integration of Ecommerce and CRM (ECRM);
•How to financially and non-financially make best use of social media to develop customer loyalty & CRM program, taking into consideration that the social media tools evolve fast;
•How to analyze and manage customer data, and leverage it for loyalty and CRM;
•Analysis of various channels to interact with customers and adopt the suitable ones;
•How to achieve win-win situation for merchants and members;
•Online to offline (O2O) commerce model;
•Pros and cons of Coalition Loyalty Programs
•How to make use of Points Currency;
•How to adapt international loyalty program in China market;
•Loyalty behavior in the luxury sector
•Loyalty & CRM Strategy for Small to Mid-Scale Companies
•Loyalty and CRM Campaign Management
•Other topics

The speakers and panelists of this summit will be the C-level executives from both lcoal and international companies. They are the leading innovators in the market and have the proven track record experience.

The delegates and audience of the summit are from major industries such as banking and finance, airlines, hotels, telecommunications, e-commerce, retail, food & beverage, manufacturing and healthcare, etc. They are senior management and business elites Chinese or international companies that are keen on China’s Loyalty & CRM market.
About Neoedge (www.neo-edge.com): Neoedge is an independent, professional and top-notch international business media, training and consulting company. We have been organizing premier workshops and conferences all around the world, including in Singapore, Kuala Lumpur, Bangkok, Hong Kong, Shanghai, Beijing, Shenzhen, Mumbai, Dubai, Johannesburg, Accra, Rio de Janeiro, Buenos Aires, Port of Spain, Hamburg and so on. We have well gone through the strict examination by SPRING Singapore (www.spring.gov.sg) and been awarded with “Singapore Service Class” label.
If you want to know more details about our 2013 Summit, please click the link of our Post- Conference Report of 2013 Summit: http://www.neo-edge.com/wp-content/uploads/4th_CLAP_2013_Post_Conference_report_zh.pdf
For Enquiries about the Agenda, Opportunities for Speaking, Media and Endorsement Proposals, Please contact:

Eugene Azucena
Senior Marketing Manager
+65 6557 9185
Email: eugene@neo-edge.com

EVENT LINK: http://www.neo-edge.com/loyalty&crm2014

Programme

我们正在设计和确定2014年峰会议程。如果您对讨论议题有宝贵意见,或者想成为发言嘉宾,请电邮您的建议给Ms. Claire Li, 邮箱地址:claire.li@neo-edge.com

客户忠诚计划及CRM中国峰会2014将结合真实案例来深入探讨以下关键市场议题:

•客户洞察
•客户体验管理和客户关系管理
•社会化媒体与忠诚度及CRM的结合(Social Loyalty & CRM)
•电子商务与CRM的结合(eCRM)
•怎样利用社会化媒体来发展客户忠诚度,尤其是当社会化媒体本身也在快速发展时
•怎样对客户的消费数据进行分析,以及基于数据分析的CRM模式
•CRM应该如何应用大数据做客户消费潜力挖掘
•怎样通过新的渠道来与客户进行沟通,互动;什么渠道最适合
•线上到线下商务模式(O2O)
•联盟忠诚计划的利与弊
•如何利用积分计划为忠诚度及CRM服务
•怎样有效地平衡商户与会员之间的利益关系以致双赢
•如何将国际通行的客户忠诚计划本土化,适应中国市场的发展
•如何维系高端用户的客户忠诚度
•客户忠诚度及CRM 活动项目管理
•中小企业客户忠诚度及CRM策略
•其它

We are on the way of finalizing the 2014 Summit agenda. If you have any proposal on topics or if you are interested to be one of our speakers, please email your proposal to Ms. Claire Li at claire.li@neo-edge.com.

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